Your best sales tool is a before-and-after. Nobody has seen it.
A homeowner is about to hand a stranger their keys, their house and a year of their savings, so they screen hard for proof before they call. You already photograph every job — the strip-out, the steels, the finished kitchen — and it dies in a camera roll. We turn those photos into a fresh cinematic before-and-after video every day, plus daily posts and carousels.
Month-to-month, no agency retainer. We scope the right plan and pricing with you on a quick 15-minute call.
One photograph, filmedMade from a single still — an example of the daily video we'd produce for you.
Why good builders lose work to worse ones
Your whole pipeline is word of mouth, so it swings.
Two extensions back to back, then six quiet weeks nobody saw coming. Referrals are brilliant until the chain goes quiet — and when there's a hole in the diary you take the job you didn't want, at the price you didn't want, from the client you'd normally have walked away from. Nothing you finished six months ago is out there working to fill that gap.
A homeowner about to spend their savings looks you up and finds a ghost town.
Before anyone lets a stranger knock the back off their house, they check. They find a Facebook page last posted two years ago, a website gallery with six photos from an old job, and a handful of reviews. The builder they're also getting a quote from has a feed full of finished kitchens and steel going in. Trust gets decided right there, before you ever put a number on paper.
You photograph every job — for the file, never for the feed.
Pre-start shots for the record, progress pictures for the client's WhatsApp, one rushed photo on handover day with a dust sheet and a ladder still in frame. Nobody goes back on a sunny afternoon once the furniture is in. Years of genuine transformations sit in a camera roll doing nothing, and the job you're proudest of has no decent picture of it at all.
Against a cheaper quote, invisible quality is no quality at all.
The homeowner is weighing you against someone thousands cheaper who can start Monday. Everything that justifies your price — the dust protection, the site swept at the end of every day, the building control sign-off, the snag list actually closed — is invisible on a quote sheet. When the only visible difference is the number at the bottom, you're bidding against cowboys on their terms.
What we run for your building company
The before-and-after, every single day
The format your trade was made for: the tired galley kitchen, then the same room finished, with real camera movement travelling through both. We build a fresh cinematic clip from photos already on your phone — the transformation people stop scrolling for, and the thing a flat before-photo next to a flat after-photo never quite lands.
Ten years of finished jobs, back in circulation
One extension is weeks of content: the strip-out, the steels going in, first fix, plaster day, the kitchen landing, handover. We work through the archive as well as the sites you're on now, so the feed stays full while you're too flat out to think about it — and keeps running through the quiet stretch you can't see coming.
Content built for how homeowners choose a builder
Not generic contractor quotes over stock photos. The dust screens, the tidy site, the neighbours kept in the loop, the snags closed, the sign-off — the reliability signals people actually screen for when they're handing over their house for six months. In your voice, about the kind of work you want more of, in the streets and postcodes you already work in.
Comments and DMs answered, so enquiries don't go cold
Homeowners message at nine at night, long after you've put the phone down. Add the engagement layer and the question about a loft conversion the other side of town gets a reply within hours instead of next week, with genuine enquiries passed to you with context — job type, area, and what they asked.
A week of your feed
One cinematic video plus posts and carousels, every day — all built from photography a building company already owns. This is the shape of a week, not a stock gallery.
An example week, produced the way we produce a real one — every frame built from photography a business like this already owns. Not a delivered client campaign.
What social media for home builders and renovation companies looks like
Builders lose enquiries to companies doing worse work with better visibility. We run six pillars off the photos your site manager already takes on a phone, so the feed proves quality continuously rather than once a year when a job finishes.
Before and after
The tired kitchen, the wall coming out, the finished room. It is the strongest format in construction by a distance, and the only thing standing between you and a year of it is that nobody logs the before shot. We make that the one habit you keep.
The build, in stages
Strip-out, structure, first fix, plaster, second fix, snagging. Sequenced properly a single renovation is eight weeks of content, and a homeowner deciding between three quotes is far more reassured by seeing your process than by reading your reviews.
The details that cost money
A properly taped membrane, a level screed, a straight run of brick, the bit under the plaster nobody will ever see. Showing what happens behind the finish is how a good builder visibly separates from a cheap one, and it justifies a quote before you have to defend it.
The client's project, told as a story
A family who lived in half a house for four months and now has the kitchen they wanted. Told with their permission and their words, this converts better than any amount of craftsmanship footage, because the buyer is imagining themselves through the same process.
Answering the questions that stall a quote
How long a loft conversion really takes, what a party wall agreement involves, why the plaster needs to dry. Practical answers earn trust and shorten the sales cycle, and they surface you to people searching before they are ready to enquire.
Local ground
The streets, the housing stock, the conservation area rules you know. Building companies win within a radius, and content that is visibly rooted in a specific place reaches the people who can actually hire you.
The only thing we need from site is photographs, taken on a phone, roughly weekly. Most builders find that once the feed is running the habit sticks, because the site manager starts seeing which shots turn into the posts that bring calls in.
Guestar vs a construction marketing agency
| Guestar | Typical agency | |
|---|---|---|
| Daily before/after video | Every day | Rarely, if ever |
| Price | Flat monthly rate | $2,000–$5,000/month |
| Uses the job photos you already have | Yes — daily | Often quotes a shoot day |
| Posting frequency | Daily | 3–4×/week |
| Contract | Month-to-month | 3–6 month minimum |
| Engagement replies | Optional add-on | Not included |
Social media for builders — common questions
All we've got is phone photos from site. Is that enough?
Can you really make a good video out of still photos?
We're builders, not marketers. What do we actually have to do?
How is this different from a $2,500/month construction marketing agency?
What plans do you offer, and what does it cost?
Nobody on site is going to remember to take photos. Is that fatal?
Will this bring in the right kind of work, or just price-shoppers?
We work through architects and homeowners both. Can the feed serve both?
We run the same service for
Want to see your last job as a before-and-after?
15 minutes on a call and you'll know if this is a fit. If it isn't, we'll tell you.
Book your callPrefer email? admin@guestar.ai