Daily cinematic video for your serviced accommodation, done entirely for you
We turn the photos you already have into a fresh, cinematic video every day, plus daily posts and carousels that let a booker feel the space before they enquire. Relocation agents, corporate travel desks and insurance handlers are choosing between near-identical flat listing photos, so motion is how a genuine home stands out. Done-for-you, month-to-month, no agency retainer.
Month-to-month, no agency retainer. We scope the right plan and pricing with you on a quick 15-minute call.
One photograph, filmedMade from a single still — an example of the daily video we'd produce for you.
Why serviced apartments blur together online
Voids between corporate contracts
A contract ends and the unit sits empty while you wait for the next booker to find you. When your feed goes quiet between placements, there's nothing keeping relocation agents and travel desks aware you exist and have availability now.
Up against branded aparthotel chains
The chains have in-house content teams and paid budgets posting every day. An independent operator managing a handful of apartments posts once a fortnight and vanishes underneath them in the feed and the search results.
Photos that don't say 'you could live here'
A relocating family or a contractor on a three-month stay is deciding whether they can actually settle in. A flat listing still can't convey the real kitchen, the proper desk by the window, the room to work and cook and live — the exact things that win a longer booking.
No one has time to feed the channels
You're running check-ins, turnovers, corporate invoicing and compliance. Nobody on a small serviced-accommodation team is cutting video and writing captions at 7am, so the marketing that would fill the voids never gets done.
What we do for you, every single day
A new video daily from photos you already have
We turn your existing apartment photography into a fresh cinematic edit each day — a slow move through the real kitchen, the workspace and the light from the window. No shoot days, no scheduling around turnovers.
Content built to win the longer stay
Posts and carousels framed for corporate lets, relocations and insurance placements: room to work, cook and actually live, not a one-night crash pad. It speaks directly to the bookers who pay for weeks and months, not nights.
A steady presence next to the chains
Daily cadence across Instagram, Facebook and more, so an independent operator shows up consistently beside the branded aparthotel accounts instead of leaving a stale, half-empty feed for a booker to find.
An optional engagement layer
We can reply to comments and DMs on your accounts so an enquiry from a relocation agent or a stranded insurance household gets a prompt, on-brand answer — not left sitting unread overnight.
A week of your feed
One cinematic video plus posts and carousels, every day — all built from photography a serviced apartment already owns. This is the shape of a week, not a stock gallery.
An example week, produced the way we produce a real one — every frame built from photography a business like this already owns. Not a delivered client campaign.
What social media for serviced accommodation operators looks like
Serviced apartments compete in a category where every listing photo looks the same: a neutral sofa, a kitchenette, a desk. We run six pillars aimed at the people who actually place long stays — relocation agents, corporate travel desks and insurance handlers — as well as the direct guest.
The apartment as somewhere to live for a month
Not a room tour. Morning in the kitchen, the desk with real light, the sofa you would actually sit on. A thirty-night guest is choosing a temporary home and motion communicates liveability in a way a wide-angle listing photo actively works against.
Speaking to the bookers, not just the guests
Relocation agents, corporate travel managers and insurance placement handlers book in volume and are far cheaper to reach than individual guests. Content about compliance, invoicing, flexible terms and how you handle a placement is aimed squarely at them.
The building and the area
The commute, the gym downstairs, the supermarket, parking. Long-stay guests ask logistics questions before they ask about decor, and answering them publicly shortens the enquiry cycle.
Turnover and standards
Linen, cleaning between stays, how quickly a maintenance issue gets fixed. In a category where the horror stories are all about standards, visible operational quality is a differentiator that also reassures a corporate booker signing off on a placement.
The portfolio, not just one unit
Operators with multiple properties should look like it. Showing range — studios through three-beds, several buildings, different areas — is what gets you considered for a block placement rather than a single booking.
Direct booking and repeat placements
Platform commission on a thirty-night stay is a serious number. The account exists in part to make the direct route obvious to the agents who place repeatedly, because one converted booker is worth years of individual guests.
The balance between guest-facing and booker-facing content depends on where your business actually comes from. An operator running mostly insurance placements gets a very different mix from one running corporate relocation, and we set it on the handoff call.
Guestar vs a traditional content agency
| Guestar | Typical agency | |
|---|---|---|
| Posting cadence | A fresh video every day | A batch every few weeks |
| Commitment | Month-to-month | 6-month signature, then auto-renews |
| Cost | Scoped on a 15-min call | $2,500–$5,000/mo on a long retainer |
| Shoots | Uses your existing photos | Paid shoot days billed on top |
| Turnaround | Posted daily, hands-off | Rounds of briefs, revisions and approvals |
| Who does the work | Fully done-for-you | You brief it, chase it and approve it |
Social media for serviced accommodation — common questions
Do you need to send a crew to my apartments?
What actually gets posted each day?
Will this work for a mix of corporate lets, relocation stays and insurance placements?
How much does it cost?
I already have a property manager and channel manager. Does this replace them?
Our units are deliberately neutral so they suit everyone. Is there anything to post?
Most of our business is B2B. Is Instagram the right place for it?
We manage units we do not own. Does that cause a problem?
We run the same service for
See your first apartment as a film — book a 15-minute call
15 minutes on a call and you'll know if this is a fit. If it isn't, we'll tell you.
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