A daily video of your place, rooms that fill themselves.
Every booking through an OTA hands over a cut and hides the guest from you. A daily video presence is how a small place builds its own audience and takes direct bookings. We make that video from the photos you already have — you host, we post.
Month-to-month, no agency retainer. We scope the right plan and pricing with you on a quick 15-minute call.
One photograph, filmedMade from a single still — an example of the daily video we'd produce for you.
Why small places stay invisible
The OTAs take a cut of every booking and keep the guest.
Booking.com and Airbnb bring heads in beds, but they take 15%+ and you never own the relationship. The only way off that treadmill is an audience of your own — and that lives on social, updated constantly.
It's just you. There's no one to run Instagram.
A boutique hotel might have a front desk; a guest house has you, doing everything. Posting daily — let alone editing video — is the first thing that falls off the list, and the account goes stale for months.
One reel would out-reach a month of your photos.
Video is what strangers actually get shown. A single good clip of your garden at breakfast can reach more potential guests than everything else you've posted this year — but making one, every day, isn't realistic by hand.
A message asking about a free weekend sits unread till evening.
You were changing linens. By the time you reply, they've booked a place that answered first. Every slow reply is a direct booking that quietly became an OTA one — or nothing.
What we run for your guest house
A short video of your place, every day
Your garden in the morning light, the reading nook, the breakfast table, the view from the best room — animated from your own photos into clips that feel filmed. It's the format that reaches people who don't know you exist yet, posted daily without you lifting a finger.
Daily posts and carousels between the videos
Rooms, local tips, guest moments, the little details that make people choose a small place over a chain — pulled from your photos, in your voice. The account stays alive even in your busiest weeks.
Built to win direct bookings
Content leans toward the things that make someone book you directly — your story, your neighbourhood, your repeat-guest proof — so more of your bookings skip the OTA and its cut.
Messages and comments answered for you
Add the engagement layer and enquiries about dates and availability get a reply within hours, and real booking questions reach you with the details attached — so a slow reply never costs you a stay.
A week of your feed
One cinematic video plus posts and carousels, every day — all built from photography a guest house already owns. This is the shape of a week, not a stock gallery.
An example week, produced the way we produce a real one — every frame built from photography a business like this already owns. Not a delivered client campaign.
What social media for guest houses and B&Bs looks like in practice
Small places lose bookings to bigger properties with worse rooms and a person doing their marketing. We run six pillars off phone photography, so a two-person operation has the presence of a property with a marketing department and none of the work.
The rooms, moving
A window with the good view, morning light on a bed, the bathroom that got refitted last year. Motion from your existing photos is what makes a small property feel real, and it reaches people who have never heard of you rather than only the followers you already have.
Breakfast and the table
The thing you cook that guests mention in reviews, the bread, the eggs from down the road. For a guest house breakfast is frequently the differentiator, and it is consistently the highest-performing content a small property can post.
You, running the place
The owner is the product in this category. A face, a name, the reason you took the place on. Guests choosing a B&B over a hotel are choosing to be hosted by someone, and the feed should make it obvious who that is.
The area, as a local
The walk nobody else knows, the pub worth the drive, where to be at sunset. This is genuinely useful content that gets saved and shared, and it reaches trip-planners at exactly the stage they are deciding where to base themselves.
Direct booking, made obvious
Small properties give fifteen to twenty per cent to platforms on bookings that would happily have come direct. Content that makes the direct route visible and easy — and gives a reason to use it — is the quickest financial win available to a guest house.
Reviews and returning guests
A quote from a review, guests who come back annually, the guest book. Social proof matters more the smaller you are, because a prospective guest has fewer other signals to go on.
Nothing here requires a photographer, a filming day or new equipment. Phone photography is the standard input for this vertical, and the properties that do best are usually the ones sending a handful of casual shots a week rather than commissioning anything.
Guestar vs doing it yourself (or an agency)
| Guestar | DIY / agency | |
|---|---|---|
| Daily video | Every day | Realistically, never |
| Price | Flat monthly rate | Your evenings, or $2k+/mo |
| Cadence | Daily, consistent | Sporadic / stops |
| Content source | Your own photos | Whatever you can grab |
| Contract | Month-to-month | — |
| Engagement replies | Optional add-on | Whenever you get to it |
Social media for guest houses and B&Bs — common questions
We're tiny and only have phone photos. Does that work?
Will this actually help us get direct bookings?
I run the place alone. How much of my time does this take?
Do you post to our accounts directly?
What plans do you offer?
We have four rooms. Is this overkill for something our size?
I do not want to be on camera. Does that break the personal angle?
We are already at ninety per cent occupancy in summer. What would this do for us?
We run the same service for
Want a sample video of your guest house?
15 minutes on a call and you'll know if this is a fit. If it isn't, we'll tell you.
Book your callPrefer email? admin@guestar.ai