Sell the building before it exists.
A buyer decides on emotion. Video is the only way to make an off-plan unit feel real — a walk through the lobby that isn't poured yet, the view from a floor that isn't framed. We turn your renders and site photos into a fresh clip every day, so the project stays alive between sales phases.
Month-to-month, no agency retainer. We scope the right plan and pricing with you on a quick 15-minute call.
One photograph, filmedMade from a single still — an example of the daily video we'd produce for you.
Where developer marketing goes quiet
Between launch and completion, the feed goes dark.
The launch event gets a burst of content, then months of silence while construction grinds on. Buyers who weren't ready at launch forget the project exists — exactly the people who convert in phase two and three.
Renders are expensive and you use each one once.
You paid a studio thousands for a handful of stills and one flythrough. They live on a brochure and a hoarding. Meanwhile the channel where buyers actually scroll — Instagram, daily — gets a repost of the same three images.
A photo of a construction site sells nothing.
Progress updates matter, but a muddy foundation shot doesn't move a buyer. What moves them is seeing the finished terrace, the light in the living room, the lobby they'll walk through. That has to feel real, and it has to be constant.
Your agents chase leads the marketing should be warming.
When the project isn't visible daily, every lead starts cold and the sales team does all the work. A steady video presence keeps interest warm so conversations start further down the funnel.
What we run for your project
A cinematic video of the development, every day
We animate your renders and site photography into short films — a glide through the lobby, a pull back from the terrace view, a slow reveal of a unit — the finished vision, not a mud shot. Fresh every day, so the project never drops out of the feed.
Phase-aware content, from teaser to sold-out
Content maps to your sales phases: mystery and vision pre-launch, unit and amenity detail during release, urgency and social proof as inventory moves. We adjust the story as the building goes up.
Every render worth more than you paid for it
The stills you already commissioned become weeks of motion content. One flythrough becomes dozens of angles and cuts. You stop paying per-asset and start getting daily output from the library you already own.
Comments and DMs answered, so buyer intent doesn't cool
Add the engagement layer and questions about price, floor plans, and handover dates get a reply within hours — routed to your sales team when they're real. Warm buyers don't sit unanswered while your agents are on site.
A week of your feed
One cinematic video plus posts and carousels, every day — all built from photography a development already owns. This is the shape of a week, not a stock gallery.
An example week, produced the way we produce a real one — every frame built from photography a business like this already owns. Not a delivered client campaign.
What social media for property developers looks like when we run it
Developer marketing tends to arrive in one burst at launch and then go quiet for the eighteen months when buyers are actually deciding. We run six pillars across the whole programme, so the scheme stays in front of its market from first render to final handover.
The scheme before it exists
Your renders, animated into films that move through the building — along the approach, up through the atrium, out onto the terrace and its view. Off-plan buyers are being asked to commit to something they cannot visit, and motion is the only format that closes the imagination gap a still leaves open.
Progress on site
Groundworks, frame, topping out, cladding, the first fit-out. Buyers who have paid a deposit want reassurance and prospects want proof of delivery. A monthly progress rhythm does both, and it costs you nothing but the photos the site already takes.
Location and the life around it
The walk to the station, the coffee place on the corner, the school catchment, the park at the end of the road. Buyers purchase a location as much as a unit, and this pillar reaches people who are not yet searching for a development but are thinking about the area.
Unit types and floorplans
Animated plans, the difference between the B and C layouts, the corner unit with the double aspect. Buyers self-select long before they book a viewing, and making the range legible filters your enquiries toward the ones sales can actually close.
The investment case
Yield, comparable values, the regeneration going in nearby, the delivery timetable. For schemes with an investor audience this is the pillar that does the real work, and it is the material a broker or an agent can forward directly.
Milestones and momentum
Planning granted, topping out, show home opening, first completions, the last remaining units. Scarcity and progress are the two strongest signals in this category, and both come free with a scheme that is actually moving.
The weighting follows the sales phase. Pre-launch is renders and location; mid-build is progress and unit detail; run-out is scarcity and completions. We reset the mix as the scheme moves rather than running one plan for the whole programme.
Guestar vs a property marketing agency
| Guestar | Typical agency | |
|---|---|---|
| Daily video | Every day | Per-campaign, if at all |
| Price | Flat monthly rate | $5,000+/campaign |
| Uses your existing renders | Yes — daily | Re-shoots / re-renders |
| Cadence | Daily, all phases | Launch bursts, then quiet |
| Contract | Month-to-month | Project retainer |
| Engagement replies | Optional add-on | Not included |
Social media for property developers — common questions
We only have renders and a few site photos. Is that enough?
Can the content follow our sales phases?
Who handles buyer questions in the comments and DMs?
How fast can we go live?
What plans do you offer?
Our agent already handles marketing for the scheme. Does this conflict?
We are running paid ads for the launch. Does this replace them?
Can you handle enquiries that come in through comments and DMs?
We run the same service for
Want a sample video of your development?
15 minutes on a call and you'll know if this is a fit. If it isn't, we'll tell you.
Book your callPrefer email? admin@guestar.ai