Social media and daily video for boutique hotels, done for you.
Video is what fills rooms now — reels reach far more people than any photo post. We turn the photos you already have into a fresh cinematic clip every day, plus daily posts and carousels. You film nothing.
Month-to-month, no agency retainer. We scope the right plan and pricing with you on a quick 15-minute call.
One photograph, filmedMade from a single still — an example of the daily video we'd produce for you.
Why boutique hotels lose the feed
The chain down the street posts video daily. You post when you remember.
A 20-room hotel doesn't need a marketing department, but it is competing with one. Reels get pushed to people who've never heard of you; a photo posted twice a week reaches almost no one. "When I get to it" is not a schedule the algorithm rewards.
Everyone says post reels. Nobody says how, daily, while you run a hotel.
Filming, cutting, and captioning a good video takes an afternoon. Do that every day and it's a full-time job you don't have room for. Most hotels make one reel, watch it flop because it was a one-off, and quit.
An agency wants $2,500–$5,000 a month and a six-month signature.
That's $15,000 committed before a single booking you can trace back to it. And the same handful of templates gets recycled across every client on their roster — including the hotel two towns over.
The comment asking about November availability sits for three days.
By the time anyone replies, they've booked elsewhere. A dead comment section also tells the algorithm your posts aren't worth showing — so reach drops for everyone who follows you.
What we run for your hotel
A cinematic video every day, from photos you already own
Slow pushes down your hallway, a pan across the terrace at golden hour, the pool at first light — generated from your existing stills, no drone or film crew. We rotate through several video models and pick the shot that looks like it was filmed, not generated.
Daily posts and carousels around the video
The video is the hook; posts and carousels keep the feed full between them — rooms, breakfast, the neighbourhood, guest moments. Everything is drawn from your own library, in your hotel's voice, not a generic template.
Content built for hotels, not "content" in general
Seasons, guest types, and booking windows drive what goes out. Shoulder season leans into destination and off-peak offers; peak season sells the experience. We're not a scheduler that also does gyms and dentists.
Comments and DMs handled, so warm guests don't cool off
Add the engagement layer and every comment gets a reply within hours, Story-poll responders get a DM, and we leave useful comments on nearby hotels' posts where your future guests already are.
A week of your feed
One cinematic video plus posts and carousels, every day — all built from photography a boutique hotel already owns. This is the shape of a week, not a stock gallery.
An example week, produced the way we produce a real one — every frame built from photography a business like this already owns. Not a delivered client campaign.
What social media for boutique hotels looks like when we run it
A boutique hotel's advantage is that it is not a chain — and a feed of room photos is exactly what makes it look like one. We run six pillars that sell the specific character of the place, which is the only thing driving a direct booking instead of an OTA click.
The property in motion, daily
Light moving across a room at seven in the morning, the pool before anyone is in it, the corridor with the good tiles. Motion built from your existing photography reaches beyond your followers every day, and it is what makes a hotel feel visitable rather than listed.
Food and the bar
The breakfast, the thing the kitchen does better than anyone locally, a drink being made properly. Food is the highest-performing category in hospitality by a distance, and for boutique properties it frequently brings in local covers as well as room nights.
The neighbourhood
The walk to the beach, the market on a Tuesday, the restaurant you always send guests to. Guests book a location and a hotel that knows its area reads as a host rather than a room supplier — this is also the pillar that reaches people planning a trip before they have shortlisted anywhere.
The people and the detail
The person who has run the front desk for nine years, the family who built the place, why the tiles were kept. Character is what a boutique property has and a chain cannot manufacture, and it is the reason someone books you at a premium.
Seasons and reasons to come
Low season with the light at its best, the festival in May, the last two weeks before it gets busy. Pointing at specific windows fills the specific dates that are soft, rather than posting generically and hoping.
Guests, with permission
A couple on the terrace, a review worth quoting, a returning guest on their fourth stay. Social proof from actual guests converts harder than anything you say about yourself, and it costs nothing but the asking.
The direct-booking angle runs through all of it. Every post is an argument for booking with you rather than through a platform that takes fifteen to twenty per cent, and the link in profile goes to your own booking engine rather than a listing.
Guestar vs a hospitality social agency
| Guestar | Typical agency | |
|---|---|---|
| Daily video | Every day | Rarely, if ever |
| Price | Flat monthly rate | $2,500–$5,000/month |
| Posting frequency | Daily | 3–4×/week |
| Contract | Month-to-month | 3–6 month minimum |
| Content source | Your own photos | Stock + templates, often |
| Engagement replies | Optional add-on | Not included |
Social media for boutique hotels — common questions
Can you really make a good video from our existing photos?
How is this different from a $2,500/month agency?
How do you learn our hotel's look and voice?
Do we have to post or approve anything ourselves?
What plans do you offer?
Will this actually shift direct bookings, or just followers?
We are seasonal and close for three months. What happens then?
Our photography is a few years old. Do we need a new shoot?
We run the same service for
Want a couple of sample videos of your hotel?
15 minutes on a call and you'll know if this is a fit. If it isn't, we'll tell you.
Book your callPrefer email? admin@guestar.ai