Your listings as video, every single day.
A photo carousel reaches your followers. A listing reel reaches people who've never heard of you — that's where the next buyer is. We turn the listing photos you already shoot into daily video, so your brand stays in front of your market between deals.
Month-to-month, no agency retainer. We scope the right plan and pricing with you on a quick 15-minute call.
One photograph, filmedMade from a single still — an example of the daily video we'd produce for you.
Why most agents lose the algorithm
You shoot great listing photos, then post them once.
A professional shoot goes up as a single carousel that your existing followers half-see, and then it's gone. The reach you paid a photographer for evaporates in a day — and the listing was the easy part.
Video is where buyers are. Editing video is where agents aren't.
Everyone knows reels outperform photos. Almost no agent has time to film walkthroughs, cut them, add music, and caption them for every listing, every week — so they post a photo and hope.
Between listings, your feed — and your name — goes quiet.
Real estate is a memory game: you want to be the agent a buyer or seller thinks of first. A feed that only wakes up when you have a new listing lets the market forget you in the gaps.
A social manager or agency is a hire you can't quite justify.
$2,000–$4,000 a month for someone to post is a real line item against commissions that come in lumps. Most agents try to DIY it, keep up for a month, and drift.
What we run for your business
Every listing becomes daily video
We take the listing photos you already have and turn them into moving tours — a glide through the kitchen, a pull back from the view, a slow reveal of the primary suite. The saves and shares those earn are exactly what the algorithm rewards, so more of the right buyers see the property.
Brand and market content between listings
Neighbourhood guides, market snapshots, just-sold proof, agent moments — a daily presence that keeps your name in front of your farm area so you're the first call, not a forgotten one.
Real estate content, not generic scheduling
Buyer and seller stages, local seasonality, and the way property actually sells drive what goes out. It's built for agents and brokerages, not a tool that also runs a coffee shop's feed.
Comments and DMs answered, so leads don't go cold
Add the engagement layer and questions about price, viewings, and availability get a reply within hours — and genuine buyer or seller enquiries come to you with context. No warm lead left on read while you're at a showing.
A week of your feed
One cinematic video plus posts and carousels, every day — all built from photography an estate agency already owns. This is the shape of a week, not a stock gallery.
An example week, produced the way we produce a real one — every frame built from photography a business like this already owns. Not a delivered client campaign.
What social media for real estate agents looks like when we run it
Most agent accounts are a listing feed: new to market, price reduced, sold. That reaches the people already following you and nobody else. We run six pillars that reach the sellers and buyers who are eighteen months out, which is where next year's instructions actually come from.
Listings as film, not carousels
The photographer's gallery, animated into a walkthrough with real camera movement — through the hall, into the kitchen, out to the garden. It reaches beyond your followers in a way a photo carousel does not, and it is the format vendors now expect to see before they instruct you.
The area, not the address
The high street, the walk to the station, the primary school, the park in October. Buyers choose a postcode before they choose a house, and area content reaches people at that stage — months before they are on a portal and long before they are on your mailing list.
Sold and the story behind it
What it went for, how many viewings, how long on market, why it went over asking. Results content is the single most persuasive thing an agent can post to a prospective vendor, and it converts far harder than any amount of new-instruction posting.
Vendor and buyer education
What actually adds value before a sale, how long conveyancing takes, why the first two weeks on market matter most. Answering these publicly is how you become the agent someone already trusts by the time they call for a valuation.
The market, locally
Prices in your patch, stock levels, what is selling fast and what is sticking. Specific local commentary carries far more weight than national headlines, and it is what gets you forwarded between neighbours.
The agent, visibly
People instruct a person, not a brand. Faces, valuations, a Saturday of viewings, the team. This is the pillar that makes an account feel like someone you would let into your home.
The listing pillar is the one with a shelf life — a property sells and its content stops. Everything else compounds, which is why an account built only on listings resets to zero every completion and one built on all six keeps growing.
Guestar vs a social media agency
| Guestar | Typical agency | |
|---|---|---|
| Daily video | Every day | Rarely included |
| Price | Flat monthly rate | $2,000–$4,000/month |
| Uses your listing photos | Yes — daily | Often stock + templates |
| Cadence | Daily | A few times a week |
| Contract | Month-to-month | 3–6 month minimum |
| Engagement replies | Optional add-on | Not included |
Social media for estate agents — common questions
Can you make listing video from just photos?
What happens when a listing sells — does the content stop?
Is this for a single agent or a whole brokerage?
Do we have to approve or post anything ourselves?
What plans do you offer?
Do you need the photographer's files, or can you work from the portal images?
What about listings under a sole agency agreement or an off-market instruction?
We are a small independent competing with a corporate. Does this actually shift anything?
We run the same service for
Want a sample video of one of your listings?
15 minutes on a call and you'll know if this is a fit. If it isn't, we'll tell you.
Book your callPrefer email? admin@guestar.ai