For STR cleaning & turnover teams

Prove your turnover quality at a glance — a new video every day.

Property managers hire the cleaner they can trust to nail every reset. We turn the photos you already take on the job — hotel-folded linens, sparkling counters, before-and-after turnovers — into a fresh cinematic video every day, plus daily posts and carousels. You shoot nothing extra.

Month-to-month, no agency retainer. We scope the right plan and pricing with you on a quick 15-minute call.

Book a 15-min callSee all services
Hands drawing a crisp white sheet across a freshly reset rental bedOne photograph, filmed

Made from a single still — an example of the daily video we'd produce for you.

Daily
New before/after video, not once a month
Flat
Simple monthly plan, no retainer
0
Extra filming or editing on your end
Month
To-month — cancel anytime

Why great turnover crews stay invisible online

1

Your whole pipeline is one property manager's phone number.

Referrals are the entire lead engine, so the work runs feast-or-famine. You do impeccable turnovers, but nobody outside your current clients ever sees them. One PM switching software or selling their portfolio can knock a chunk out of your calendar with no backfill in sight.

2

A new PM searches for you and finds a dead page and no proof.

Before they trust you with keys and a same-day turnaround, property managers look you up. A Facebook page last posted 14 months ago, or a handful of blurry phone shots, tells them nothing about the standard you actually hold. The quality is real — there's just no evidence of it where buyers check.

3

The thing that wins the contract is the exact thing you never show.

A PM's biggest fear is a guest walking into a badly cleaned unit at 4pm on a back-to-back. Your spotless resets, tight hospital corners, and staged final touches are precisely the proof that removes that fear — but it lives on your phone, seen by no one.

4

Without visible proof, you're just another line-item quote.

When a PM can't see the difference between your crew and the cheapest bid, they choose on price. Showing the standard — the reset that looks like a hotel, the maintenance done right the first time — is how you stop competing on rate and start being the partner worth paying for.

What we run for your cleaning business

The spotless-reset reel that markets itself

Slow pushes across a made bed with hotel-folded whites, a pan over sparkling counters, a room going from stripped to staged. We turn your on-the-job photos into a cinematic clip every day — the deeply satisfying reset content that stops the scroll and makes a property manager think "I want my units to look like that."

Before-and-after turnovers that prove the standard

The strongest proof you have is the transformation: checkout chaos to guest-ready in one reset. We build before/after videos and carousels from your own shots — the exact format PMs screen for when they're deciding who to trust with a same-day turnaround.

Content built for a turnover crew, not "content" in general

Linen handling, the deep-clean checklist, the maintenance fix caught before a guest ever noticed, the 4pm-ready timestamp. We post the specific signals a property manager looks for in a reliable partner — not generic quotes over stock photos from a scheduler that also does gyms and dentists.

Comments and DMs handled, so warm PMs don't cool off

Add the engagement layer and the property manager who asks "do you cover the east side?" gets an answer within hours, not next week. We also leave useful comments where local owners and PMs already gather, putting your crew in front of the people booking turnover partners right now.

A week of your feed

One cinematic video plus posts and carousels, every day — all built from photography a turnover company already owns. This is the shape of a week, not a stock gallery.

The daily video we would produce
Daily video
Example post for a turnover company
Post
Example carousel for a turnover company
Carousel
Example post for a turnover company
Post
Example carousel for a turnover company
Carousel
Example post for a turnover company
Post

An example week, produced the way we produce a real one — every frame built from photography a business like this already owns. Not a delivered client campaign.

What social media for STR cleaning and turnover companies looks like

Property managers hire the cleaner they believe will nail every reset, and belief is built visually. We run six pillars off the job photos your crew already takes, aimed at the property managers and hosts who award multi-property contracts.

The reset, before and after

Checkout chaos to a photo-ready property. This is the proof that matters in your category and your crews already photograph both ends of it for their own records. Sequenced properly it is the most persuasive thing you can put in front of a property manager.

The details that signal a professional crew

Hotel-folded linen, a fanned toilet roll, aligned hangers, the coffee tray reset exactly. These small signals are what a host recognises as the difference between a cleaner and a turnover operation, and they photograph beautifully.

Speed and reliability

Same-day turnarounds, back-to-back checkouts, a Sunday changeover done in ninety minutes. The fear a host is buying against is a guest arriving to an unready property, so the content should speak directly to that fear.

Catching what a host would not

The stain treated before it set, the leak spotted under the sink, the missing remote replaced before check-in. Turnover crews are the eyes on a property and this is the highest-value thing you do — most companies never think to show it.

Talking to property managers directly

Multi-property managers are the contracts worth winning. Content about capacity, coverage area, reporting, insurance, how you handle a linen shortfall — this is aimed at the person deciding whether to move twelve properties to you.

The crew

The people doing it, named. Hosts are letting a company into properties they are not present at, and visible, consistent crews do more for trust than any claim about standards.

The whole account is a trust argument aimed at a small, specific audience. You do not need a large following in this vertical — you need the eight property managers in your area to have seen enough to call you when their current cleaner lets them down.

Guestar vs a social media agency

GuestarTypical agency
Daily before/after videoEvery dayRarely, if ever
PriceFlat monthly rate$2,000–$5,000/month
Posting frequencyDaily3–4×/week
ContractMonth-to-month3–6 month minimum
Content sourceYour own turnover photosStock + templates, often
Engagement repliesOptional add-onNot included

Social media for STR cleaning companies — common questions

Can you really make a good video from our on-the-job photos?
Yes — that's the core of what we do. We animate your stills — a made bed, a wiped-down counter, a stripped-to-staged turnaround — into 10–20 second clips with real camera movement: slow pushes, orbits, pulls. We run several of the best video models and pick per shot, so it reads as filmed footage rather than an obvious AI effect. No videographer and no extra shooting on site.
We're a cleaning crew, not marketers — what do we actually have to do?
Take the photos you probably already snap at the end of a turnover, and send them over. We handle the video, the daily posts, the carousels, the captions, and the scheduling. Onboarding is a short handoff call; after that it runs without your hands day to day.
How is this different from a $2,500/month agency?
Price, cadence, and focus. You get a new video every day and daily posts for a fraction of an agency retainer, month-to-month, built from your own turnovers rather than stock. Agencies typically post a few times a week, rarely include daily video, and split their attention across gyms, dentists, and 40 other industries.
Will this actually help us win property-manager contracts?
We can't promise specific bookings, and we won't pretend to. What we do is make your standard visible where buyers check — a spotless-reset feed that shows a new PM exactly the quality they're trusting you with, instead of a dead page or a few blurry phone shots. Proof at a glance is what earns the call.
What plans do you offer, and what does it cost?
Two plans: Social is daily posts and carousels built from your photos; Social + Daily Video adds a fresh video every day — the format doing the real reach work right now. There's no published price because the right plan depends on your accounts and how much you post today, so we scope it with you on a quick 15-minute call. Month-to-month, cancel anytime.
Can we post photos of properties we clean without the owner's permission?
Not without clearing it, and we work to whatever line you set. Most companies get blanket sign-off from the managers they work with, or stick to detail shots that are not identifiable — linen, a bathroom counter, a made bed. Identifiable exteriors and anything with guest belongings stay out.
Our crews are flat out. How much extra work is this for them?
Photos they mostly already take. Turnover crews routinely shoot before-and-afters as damage records and completion proof, so the ask is that those get forwarded rather than newly created. Beyond that it is a handoff call and the occasional approval.
We win work by word of mouth. Is social actually how contracts get awarded here?
Rarely the first touch, frequently the deciding one. A property manager who has heard your name will look you up before moving properties across, and a live account showing consistent standards closes that check. It works alongside word of mouth rather than replacing it.

We run the same service for

Serviced accommodationVilla & yacht rentalsGuest houses & B&BsBoutique hotelsAll industries →

Want a couple of sample reels of your turnovers?

15 minutes on a call and you'll know if this is a fit. If it isn't, we'll tell you.

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