For cosmetic & implant dentistry

Ads stop the day you stop paying. Your feed doesn't.

A veneer case or a full-arch implant plan is a long, expensive, deeply personal decision, and patients settle it on trust — how the practice looks, how the team carries itself, how current the surgery feels. Between campaigns, most practices show none of that. We turn the photos you already have into a fresh cinematic video every day, plus daily posts and carousels, so the practice stays visible whether or not the ad account is running.

Month-to-month, no agency retainer. We scope the right plan and pricing with you on a quick 15-minute call.

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A clinician adjusts the overhead light in an immaculate dental surgeryOne photograph, filmed

Made from a single still — an example of the daily video we'd produce for you.

Daily
Practice, team & technology video
Flat
Simple monthly plan
0
Filming days at the practice
Real
Patient photos only, never generated

Why the ad spend keeps climbing

1

Cost per lead goes up every quarter, and you still can't stop paying.

Every cosmetic practice within driving distance is bidding for the same patient in the same auction, so the price of an enquiry moves in one direction. And none of it compounds — pause the campaign and the pipeline goes quiet that week, because the ads were the only thing making you visible.

2

Patients decide on trust, then go looking and find nothing to trust.

The ad makes them curious. What settles it is your profile — and what they find there is four posts from last spring. Nobody commits to a treatment plan of this size on the strength of a sponsored post; they go looking for the practice behind it, and most practices simply aren't there.

3

You're being compared to a package deal abroad that includes the flights.

Whatever your fee, someone overseas is advertising the same treatment for a fraction of it, with a polished daily feed and an all-in price. You can't win that on price and shouldn't try. The lever you do have is showing the standard of the practice — the surgery, the planning, the team, the aftercare — often enough that the fee isn't the only thing a patient can see.

4

A dormant feed makes a serious practice look like a small one.

You've invested in the scanner, the surgery, the ceramist, the nurses, the CPD. None of that reaches someone scrolling past an account that posts twice a month. In a field where people judge standards from a phone screen, an empty feed quietly undercuts every other investment you've made.

What we run for your practice

A cinematic video every day, from photos you already own

The surgery before the first patient, a slow pass across the chair and the scanner, the team at work, the detail in the finish — animated from your existing stills into clips with real camera movement. No crew in the building, no clinical day interrupted, nothing invented: every frame starts from your own photography.

We lead with the content that needs no clinical claim at all

The environment, the team and their training, the technology you've invested in, what each stage of a treatment plan actually involves, and the aftercare and recovery questions patients search for anyway. It shows standards without promising an outcome — and it's the lane most practices leave completely empty.

Before-and-afters are your real patients, with consent — never generated

We never generate, simulate or retouch a treatment result, with AI or by hand. If results imagery runs at all, it is your own clinical photography of your own patients, supplied by you, with the patient's documented consent on file, and used within your regulator's rules on results advertising. Most of what we publish needs no results imagery at all — which is rather the point.

Enquiries answered while the patient is still nervous

Add the engagement layer and comments and DMs get a warm, careful, non-clinical reply within hours — never a diagnosis, never a quote — with genuine consultation enquiries routed to your treatment coordinator with context. A cosmetic enquiry is a private, hesitant message, and it doesn't stay warm overnight.

Guestar vs a dental marketing agency

GuestarDental marketing agency
Daily videoEvery dayRarely included
PriceFlat monthly rate$2,000–$6,000/month, plus ad spend
Needs ad spend to workNo — organicUsually the whole model
Results imageryYour consented patient photos onlyVaries by agency
ContractMonth-to-month6–12 month minimum
Comments & DMsOptional add-onNot included

Frequently asked

Dental advertising is regulated. How do you stay inside the rules?
We write to your regulator's rules rather than around them. In the UK that means the GDC's guidance on ethical advertising together with the ASA and CAP codes; elsewhere we work to the equivalent body's requirements. In practice: no guaranteed or implied outcomes, no superlatives like painless or best in the city, no comparative claims about other practices, and fees or finance mentioned only as you state them. Anything clinical is approved by you — a registered clinician — before it publishes, and you hold final approval on everything sensitive. We're a marketing supplier, not your compliance adviser, so your regulator's current guidance always wins.
Do you create before-and-after images, or generate results?
No, and we won't. We never generate, simulate or edit a treatment result — not with AI, not by hand. If before-and-after content runs at all, it is your own clinical photography of your own patients, supplied by you, with that patient's documented consent on file, and used only in the way your regulator permits results imagery to be used. The overwhelming majority of what we post is environment, team, technology and patient-journey content that involves no results imagery whatsoever.
If not results, what would you actually post?
The material that demonstrates standards without making a claim: the surgery and how it's set up, your clinicians and nurses and their training, the technology you've invested in — intraoral scanning, digital planning, the lab work — what each stage of a treatment plan involves, what recovery and aftercare genuinely look like, and the questions patients ask before they ever pick up the phone. It's a large lane, it sits comfortably inside advertising rules, and it's the one most practices leave empty. All of it is built from photography you already have; we animate your stills into clips with real camera movement, so nothing needs filming at the practice.
We already spend on Meta ads. Does this replace them?
It doesn't replace them — it gives them somewhere to land. A patient who sees your ad almost always checks the profile behind it before enquiring, and a daily feed is what they find when they do. It also keeps the practice visible in the weeks you aren't spending. Plenty of practices run both, and we don't touch your ad account either way.
What plans do you offer?
Two: Social is daily posts and carousels built from your own photos; Social + Daily Video adds a fresh video every day — the format doing the real reach work right now. Both are fully done-for-you and month-to-month; there's nothing for your team to film, edit or schedule. We scope which one fits and the exact pricing on a quick 15-minute call.

Want to see a sample video of your practice?

15 minutes on a call and you'll know if this is a fit. If it isn't, we'll tell you.

Book your call

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