Ads stop the day you stop paying. Your feed doesn't.

We write to your regulator's rules rather than around them. In the UK that means the GDC's guidance on ethical advertising together with the ASA and CAP codes; elsewhere we work to the equivalent body's requirements. In practice: no guaranteed or implied outcomes, no superlatives like painless or best in the city, no comparative claims about other practices, and fees or finance mentioned only as you state them. Anything clinical is approved by you — a registered clinician — before it publishes, and you hold final approval on everything sensitive. We're a marketing supplier, not your compliance adviser, so your regulator's current guidance always wins.

No, and we won't. We never generate, simulate or edit a treatment result — not with AI, not by hand. If before-and-after content runs at all, it is your own clinical photography of your own patients, supplied by you, with that patient's documented consent on file, and used only in the way your regulator permits results imagery to be used. The overwhelming majority of what we post is environment, team, technology and patient-journey content that involves no results imagery whatsoever.

The material that demonstrates standards without making a claim: the surgery and how it's set up, your clinicians and nurses and their training, the technology you've invested in — intraoral scanning, digital planning, the lab work — what each stage of a treatment plan involves, what recovery and aftercare genuinely look like, and the questions patients ask before they ever pick up the phone. It's a large lane, it sits comfortably inside advertising rules, and it's the one most practices leave empty. All of it is built from photography you already have; we animate your stills into clips with real camera movement, so nothing needs filming at the practice.

It doesn't replace them — it gives them somewhere to land. A patient who sees your ad almost always checks the profile behind it before enquiring, and a daily feed is what they find when they do. It also keeps the practice visible in the weeks you aren't spending. Plenty of practices run both, and we don't touch your ad account either way.

Two: Social is daily posts and carousels built from your own photos; Social + Daily Video adds a fresh video every day — the format doing the real reach work right now. Both are fully done-for-you and month-to-month; there's nothing for your team to film, edit or schedule. We scope which one fits and the exact pricing on a quick 15-minute call.

That depends on your regulator and your consent process, and it is your decision rather than ours. Where genuine clinical photography is permitted and you hold proper documented consent, we will work with it. What we will not do is generate or enhance results imagery, because that misrepresents outcomes.

It is favourable, actually. Corporate dental marketing is templated and faceless, and the pillars that win high-value cases — a named clinician, visible reassurance, honest explanation — are exactly what a group struggles to do credibly at scale.

Slower than ads and more durable. Implant and full-mouth patients typically consider for months or years, so the account is building recognition and trust across that window rather than converting on the week. Practices generally see enquiry quality shift before they see volume shift.