Sell the place, not the price.
Nobody falls in love with a bottle on a shelf. They fall for the hillside, the barrel hall, the terrace at golden hour — and video is the only thing that carries the place off the property. We turn the photos you already have into a fresh cinematic clip every day, plus daily posts and carousels. You film nothing.
Month-to-month, no agency retainer. We scope the right plan and pricing with you on a quick 15-minute call.
One photograph, filmedMade from a single still — an example of the daily video we'd produce for you.
Why cellar doors go quiet online
Harvest arrives and the marketing stops for three months.
From the first pick you're on the crush pad at dawn, and the account that was posting twice a week goes dark until the wine's in barrel. By the time you surface, the feed has to be restarted from nothing — while the producers who never stopped kept the reach. Then it happens again next year, and the year after that.
On a shelf, you're just a label next to a $9 bottle.
Nothing in the supermarket aisle explains the forty-year-old vines, the hand-harvest, or the five years you waited on that barrel. Stripped of the place, wine and spirits get compared on price alone — a comparison an independent producer cannot win. The story only travels if someone actually shows it.
The tasting room is full on Saturday and empty on Tuesday.
Same staff, same opening hours, a third of the covers. Midweek visitors are the ones planning a day out a week or two ahead — they're deciding while scrolling, and if nothing of yours has crossed their feed recently, you're simply not on the shortlist.
Club members cancel because they forgot you existed.
A member hears from you three or four times a year, when a box lands. In between there's silence — then a charge on a card they don't recognise, and that's the moment they cancel. What holds a club together is still feeling connected to the place between shipments, and silence is exactly what breaks it.
What we run for your estate
A cinematic video every day, from photos you already own
A slow push between the rows at first light, a pull back down the barrel hall, the still catching the window, the terrace as the sun drops behind the ridge — animated from your existing stills. No crew, no drone, no shoot day. We rotate through several video models and pick the shot that reads as filmed, not generated.
The estate through all four seasons, posted all year
Bud break, veraison, the crush, bare winter rows, barrels being topped up, the copper warming. It's the most watchable content any producer owns and most of it never leaves the camera roll — one year's photos becomes a year of video, including the months you're far too busy to think about posting.
Content that fills the tasting room and keeps the club warm
Two revenue lines, two rhythms. Visit-driving content leans on place — the terrace, the tour, what's open midweek, the events calendar. Club and shipping content leans on craft and the people behind it, so members hear from you between deliveries instead of only when a box arrives.
Comments and DMs answered while people are still deciding
Add the engagement layer and "are you open Tuesday?", "do you ship to my state?" and tour questions get a reply within hours instead of next week. Real enquiries — trade, group bookings, private tastings — come to you with the conversation attached.
A week of your feed
One cinematic video plus posts and carousels, every day — all built from photography a vineyard already owns. This is the shape of a week, not a stock gallery.
An example week, produced the way we produce a real one — every frame built from photography a business like this already owns. Not a delivered client campaign.
What social media for vineyards and distilleries looks like
Wine and spirits sell on place and story, and both are hard to compress into a bottle shot. We run six pillars built on the estate itself, which is the one asset a supermarket brand competing on price can never reproduce.
The land through the year
Bud break, veraison, harvest, bare vines in frost. A vineyard changes completely across twelve months and that cycle is free, recurring, genuinely beautiful content that no other category has. It is also the clearest argument that what you make comes from somewhere.
Making, not marketing
The press, the barrel room, the still, racking, blending. Process content does the persuasion work in drinks because it demonstrates craft rather than claiming it, and it is what justifies your price against an industrial competitor.
The people
The winemaker, the family, the person who has pruned these rows for twenty years. Small producers win on human scale and the feed should make that scale visible.
Cellar door and visiting
Tastings, the terrace, the tour, opening hours in season. For estates with a cellar door this is direct revenue, and visitors converted into club members are the highest-value customers you have.
The club and shipping direct
Direct sales carry margin that trade never will. Content that makes the club, the allocation and the shipping route obvious is the commercial engine of the account, and it works on an audience the pillars above have already warmed.
Knowledge, lightly
What the vintage was like, why this vineyard block differs, how to serve it. Teaching earns the follow and builds the confidence that turns a curious follower into a case buyer.
Harvest is the one period where nobody has time for content, and it is also the most compelling thing you do all year. We shoot the rotation from your archive and whatever you can grab on a phone between loads, so the account gets stronger during exactly the weeks it would otherwise go silent.
Guestar vs a drinks marketing agency
| Guestar | Typical agency | |
|---|---|---|
| Daily video | Every day | Rarely included |
| Price | Flat monthly rate | $2,500–$5,000/month |
| Posting through harvest | Uninterrupted | Depends on your input |
| Content source | Your own vines and cellar | Stock + templates, often |
| Contract | Month-to-month | 3–6 month minimum |
| Engagement replies | Optional add-on | Not included |
Social media for vineyards and wineries — common questions
All we have is photos, and the vineyard looks different every month. Does that work?
Can you promote wine and spirits on Instagram and Facebook?
Harvest takes over from August. What happens to the account then?
We sell at the cellar door and ship to a club. Can one account do both?
What plans do you offer?
Are there restrictions on advertising alcohol on Instagram and Facebook?
Our vineyard looks like mud and bare wire for four months of the year. What then?
We sell mostly through trade and distributors. Is a consumer audience useful?
We run the same service for
Want a couple of sample videos of your vineyard?
15 minutes on a call and you'll know if this is a fit. If it isn't, we'll tell you.
Book your callPrefer email? admin@guestar.ai